International Joint Venture to take Horti ASIA 2017 to new heights

PRESS RELEASE – FOR RELEASE ON 20 JULY 2016

Bangkok/Frankfurt – 20 JULY 2016

VNU Exhibitions Asia Pacific, organizer of the 5th Horti ASIA in 2017, announced that it entered into a joint venture with the German Association and Exhibition Organizer DLG. DLG, the organizer of Hortitechnica Stuttgart and Agritechnica Hannover, is the world’s leading exhibition organizer in the industry. Together, both companies aspire to internationalize and grow Horti ASIA to develop into the leading event in the region for fruit, flower, vegetable, plant production and greenhouse technology.

Under the terms of the joint venture, DLG and VNU Exhibitions Asia Pacific start their collaboration to establish one of the most powerful joint ventures in both Horticulture and Agricultural exhibition in Thailand. The joint venture will attract international experts and Horticulture suppliers due to the two companies’ European and Asian industry network. This year, the exhibition targets more than 200 exhibitors from 20 countries covering the full supply chain from Pre to Post Harvesting, Breeding, Seed, Seeding, Fertilizer, Soil Improvement, Planting and Cultivation Technology, Climate Control, Ventilation, Grading & Packaging, Monitoring Technologies, Certification Body, Greenhouse Equipment and Technologies, Terminals, Ports, Warehousing Facilities for fruit, flower, vegetable, plant production. The Exhibition will attract more than 8,000 visitors from around the world interested in the latest horticulture solutions, research, innovation from 15 – 17 March 2017, Thailand is set to become the Asian hub of horticulture.

“While Asia represents more than50% of the global population, most horticultural technology still comes from the West. With Horti Asia DLG and VNU Exhibitions develop a platform to link the global industry. As the rising demand for horticultural produce continuesto increase, Asia is set to become the global market driver.” said Nino Gruettke, Managing Director of VNU Exhibitions Asia Pacific.

Bernd Koch, the Managing Director of DLG International continues: “It is our greatest pleasure to cooperate with VNU Exhibitions. I believe our market experiences in both Europe and Asia enable us to create a unique trade event for the players of horticulture industry from both continents and way beyond it. As an agriculture expert organization, including the gaining and transferring of agricultural know how, DLG will also ensure a professional technical program for horticultural experts.”

Horti ASIA 2017 will be held along with the 2nd International Conference on Coconut Oil (ICCO) featuring a special topic on coconut oil and downstream products, quality and processing. The exhibition will be accompanied by a number of other international conferences, in-depth forums and workshops hosted by international associations and expert groups. “Coconut Oil at the Global Level for Health: Past, Present and Future” or “Drought and flood prevention” are among many other interesting topics which will be featured during the exhibition.

Southeast Asia is also considered as a leading export market for flowers. Bangkok and Singapore intend to develop regional transportation hubs for shipment of cut flowers from the whole region and even Yunnan province, China’s leading flower growing province. Horti ASIA offers a great business platform for the industry. The concept of transportation hubs will imply that all cut flowers intended for export to Northeast Asian countries will be initially shipped through one of these hubs and then further distributed to the end buyers like Japan, Korea, Taiwan or Singapore. In the future this distribution route will be extended to Australia and New Zealand.

The Southeast Asia region is also a leading export market for flowers. With plans to develop a transportation hub in Bangkok or Singapore, shipping offcut flowers from Southeast Asia and even the Yunnan province in China. Horti Asia offers a great platform for the industry. The transportation concept of a shipping hub would imply that initially all cut flower production intended for export to northeast Asian destinations would first be shipped to the hub, e.g. Bangkok, and then re-distributed to specific destinations in Japan, Korea, Taiwan, and Singapore. This routing for northeast Asia could be extended to Australia and New Zealand.

According to Harald Braungardt, the member of Executive Board of INDEGA, an Association representing the interests of the German horticultural industry, the last edition of the show “has grown considerably in size and quality or its organization as well as the visitors, which demonstrated an enormous growth potential of the industry. Horti ASIA offered exhibitors and visitors a great opportunity to establish networks and learn more about the possibilities of horticulture business in Southeast Asia.”

The 5th Horti ASIA 2017 is ready to serve in 15th to 17th March at EH 105, BITEC, Bangkok, Thailand, in association with AGRITECHNICA ASIA, the world’s largest trade fair for agricultural machinery – equipment and VIV Asia, the largest livestock exhibition in Asia. Special Conference Partner, the 2nd International Conference on Coconut Oil 2017 (ICCO 2017). The exhibition will completed with Thai and International top companies and related associations both Government and Private sectors. It becomes the most valuable trade periods for Horticulture, Agriculture and Livestock industries all in one marketplace.

Be our guest and start the new decade of the Horticulture trade exhibition with us.
Contact us to receive the special rate to exhibit in the best location at Horti ASIA 2017

The Official website ready to visit at www.horti-asia.com


Project and Sales Department contact:
Mr.Chinakit Viphavakit, Senior Project Manager of VNU Exhibitions Asia Pacific
Tel. +662 6700900 Ext.105, Email: chinakit.vip@vnuexhibitionsap.com
Ms. Sibel Karaoglan, Project Manager of IFWexpo Heidelberg (DLG I)
Tel. +49 6221 13 57 15, Email: s.karaoglan@ifw-expo.com
Media Contact:
Mrs. Saengtip Techapatiphandee, Senior PR Executive of VNU Exhibitions Asia Pacific
Tel: +662 670 0900 Ext. 122, Email: saengtip.won@vnuexhibitionsap.com

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